Brand Leadership and Talent Cohesion | The special seminar of Huasheng Rubber "Brand Wanli Travel and Brand Cultivation Project" was successfully completed!
As a footnote of historical development,brand records the story of the evolution of excellent enterprises.In order to strengthen the company's brand construction management and talent training,realize the effective appreciation of brand assets,and better promote the development of the enterprise,on July 14,Huasheng Rubber Group Marketing Center organized some marketing backbones to participate in the"Brand Wanli Travel and Brand Cultivation Project"seminar held by the talent exchange center of the Ministry of Industry and Information Technology.
The training course of this seminar aims to enhance the scientific and technological content and added value of the brand,and analyzes the logical thinking and tool methods in brand building in combination with strategic positioning and other related contents,so as to establish a more perfect brand cultivation system,improve the brand innovation and vitality,and improve the operation and management ability.It has strong practical guidance and inspiration,and will be useful for the current and future brand construction,management and communication of the marketing center of Huasheng Rubber Group,It is very enlightening and helpful.Huasheng Rubber,as a high-tech enterprise focusing on rubber products and strengthening the tire industry,was founded in 1983.Benefiting from the good policies of reform and opening up,it has become one of the backbone of independent brands and independent innovation in China's tire industry.At present,it has more than 5500 employees,and has become one of the top 50 international tire enterprises in the world.Its export value has been listed in the top 100 export enterprises in Shandong Province for many years,It has been awarded the titles of National Quality and Integrity Benchmark Enterprise,Shandong Province's"Top Ten"Industry Cluster Leader,Shandong Province's Advanced Collective for Employment and Entrepreneurship,China's Top 500 Petroleum and Chemical Industry,Shandong Province's High end Brand Cultivation Enterprise,and China's Export Tire Quality and Safety Demonstration Enterprise.
Chinese products should be self reliant!With the improvement of China's manufacturing industry,many industries have achieved"overtaking at corners".Chinese brands are not only not inferior to foreign brands in terms of quality,but also in terms of price,which has been adjusted to the level of people friendly.Many products have successfully entered ordinary people's homes.As a large and old domestic tire enterprise,Huasheng Rubber attaches great importance to brand building and talent training while insisting on manufacturing high-end,high-quality and cost-effective tire products.Talent is the most basic and important resource of an enterprise,and it is also related to the long-term development of the enterprise.Huasheng Rubber continues to pay attention to the construction of employee values and personal capabilities,actively promote the construction of a strong enterprise with talents,improve the marketing ability of the sales team,better meet the needs of differentiated,high-quality and personalized customers in the market,promote the innovation of production mode and sales organization,continue to expand the supply of high-quality tires,medium and high-end tires,and achieve business growth and breakthrough.
The support and nourishment of brand culture is essential for an enterprise to have a lasting influence.Since 2020,Huasheng Rubber has insisted on attaching equal importance to building brand image and developing brand elements,constantly improving the brand working system,gradually improving the brand management ability,further improving the reputation and influence of the enterprise,and constantly enhancing the emotional recognition,conceptual recognition and value recognition of domestic and foreign users of Huasheng Rubber's tire brands.In May 2021,Huasheng Rubber,together with ROADBOSS,KAPSEN,HABILED,DURUN and other diversified brands oriented to the global differentiated market,will become the first tire enterprise in Dongying and Weifang to be listed in the 2021 Chinese brand value evaluation list with 841 brand strength and 1.008 billion yuan brand value,It has been awarded the title of"National Rubber Tire Manufacturing Industry Quality Leading Brand"for three consecutive years.
In the future,Huasheng Rubber will continue to take"promoting the transformation from made in China to created in China,and the transformation of Chinese products to Chinese brands"as its mission,commit itself to improving the influence and core competitiveness of Chinese brands,promote enterprises to accelerate their development towards intelligence,digitalization,networking,and high-end brands,continue to innovate in the rubber tire industry as always,and provide more abundant and high-quality rubber tire products for the world!